Generation eSports – An international audience of digital natives.
How eSports became the multi-million dollar industry it is today
Marketing Channel eSports – A new way to reach young adults.
How to reach young adults?
19.06.2015 09:40 Presentation
Breaking the Internet: The massive success of gaming content.
19.06.2015 10:15 Presentation
Chances and Risks in eSports Marketing.
19.06.2015 10:40 Discussion Panel
[TechBrand] – A long lasting relationship
19.06.2015 11:30 Success Story
[Brand] – New chances for non-endemic brands
19.06.2015 12:00 Success Story
eSports meets football – Parallels between gaming and traditional sports
Why sports sponsoring is successful – insights from the Bundesliga.
Inside an eSports-Team: Why a brand should sponsor professional gamers.
19.06.2015 14:30 Presentation
New Business eSports – A chance to conquer new markets.
Sold out stadiums – new markets for event venues.
19.06.2015 15:15 Presentation
How a traditional publisher renews its portfolio with eSports.
19.06.2015 15:45 Presentation
Should advertising agencies invest into eSports know-how?
19.06.2015 16:30 Presentation
Chances in the growing eSports market for traditional businesses and startups
19.06.2015 17:00 Discussion Panel